WELCOME TO YOUR HAPPY PLACE.

We’re all about beauty that brings joy—trendy finds, must-have staples, all at prices that’ll make you smile. Whether you’re here to restock your ride-or-dies or try something totally new, we’ve got thousands of beauty steals for $9.99 and under.

FIND YOUR HAPPY

UNLOCK A LITTLE BLISS

Spend $25, Get a Free Surprise!
At Happy Beauty Co., we’re all about spreading the bliss of beauty. For every $25 (pre-tax) you spend, you’ll get a Bonus Bliss Pass that you can use to redeem for a FREE beauty gift of your choice from our in-store vending machine.

FIND YOUR STORE

GLOW LIKE THE SUN'S FINALLY OUT

Discover new finds and unlock your best beauty season yet.

FIND YOUR STORE

Quality beauty. Great prices. Thousands of items $9.99 and under.

Makeup • Skincare • Fragrance • Bath & Body • Nails • Hair Care • & More

Feeling lost in the beauty aisle? We got you.

Take our quick quiz and get a custom list of beauty picks made just for you —because your routine should be as easy as it is fabulous.

Take the quiz

HAPPINESS IS JUST AROUND THE CORNER

The beauty destination of your dreams? Just a click away. Find your nearest store!

Find your store

Brands we love

GLOW MOOD

GLOW MOOD is an elevated bath & body line for anyone looking to boost their daily routine with a little more wellness.

Their body care line uses efficacious ingredients, luxury fragrances, and in shelfie-ready packaging that gives skincare-level treatment at accessible prices.

Learn More

STAFF PICKS:

W7 My Atlantis Pressed Pigment Palette

$8.99

“I love the pigments in this kit, they’re great for every occasion and will last a long time! I still have mine from last spring.”
– Andrea, Plano Store

Let’s be beauty besties!

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Frequently Asked Questions

What does Happy Beauty Co. stand for?

At Happy Beauty Co., we believe that happy looks good on everyone and that everyone should have access to quality beauty at great prices. We’re here to challenge the rules of beauty and prove that you don’t have to break the bank to find a look you love.

What kind of brands do you carry?

We pride ourselves on offering a wide selection of global beauty brands. Whether you’re looking for K-beauty, an American brand or something up-and-coming or tried-and-true from Japan, England, Australia, China, Spain and more, you’ll find it here!

What kind of products do you carry?

We offer makeup, skincare, fragrance, bath & body, nail products, hair products and more – with an emphasis on the more. Offering on-trend products and accessories from popular K-beauty brands and other countries across the globe, you’re sure to find something you’ll love at Happy Beauty Co.